New Year’s is fast approaching and the opening of a chaotic week of shopping, giving buyers the best possible deals they won’t be able to get on any other day of the holiday season. Even if you are a small business – correct that – especially if you are a small business, you need to know how to capitalize on this so that the bigger, mass market products aren’t the only ones making a pretty penny. Online sales are growing on a global scale by billions of dollars...
Prep your business for the most active shopping week of the year!
December 27, 2014
The art of setting the right price for your product
November 13, 2014
Setting a price for any product is difficult if you do not know what it could sell for. This is one of the most harrowing decisions a business owner needs to take, and many wrack their brains over this every so often. It is not a formula to be calculated, but an art, of balancing acts. Psychology and marketing go hand in hand in this art form. Remember, you have to review it periodically: The same price will not work forever. One of the main things to remember is that you need to make a...
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