Christmas shopping has very little to do with Christmas anymore. People are shopping as early as October and going to continue shopping until the end of December, practically every single day. While most small businesses are low on staff and in some cases are almost primarily family run, this is no longer a valid reason to be closed on Christmas Day. No one is asking you to open your physical store, but this doesn’t mean the option of buying from you needs to be closed too. Take a look...
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It’s standard policy to gift your customers during the end of year season. As such gift basket purchases, hampers, branded key tags and calendar prints are on the rise at this time of year. The point being that you don’t always need to resort to the obvious when rewarding or gifting your customers. Sometimes a gift with relevance to your brand or even in direct relation to your product or service makes much more sense. If you are a home-made wine manufacturer for instance, why not...
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Small Businesses are the most likely to get hit during the season with the mass volume of communications released by larger conglomerates. The point to remember is that by staying small you are still more personal to deal with and that is always an advantage. We believe that the small business needs to come back into fashion around the word and we are committed to make them thrive in large environments. So here are just a few sharp digital media tips you need to know that will help you stay...
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As we close in on the final lap for the year, there are a few things we shouldn’t forget when it comes to the up-coming New Year. The chaos of the holiday season generally tends to take up a lot of our time as small business owners and we tend to forget that the New Year also requires some intensive planning so that your brand doesn’t get forgotten when January rolls in. Ideally you want to prepare for an even better year. Here are a few things you should start planning for now so...
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The holiday season is fast approaching and with it, the chance to grow your business. Due to the gift-giving nature of the season impulse spending increases dramatically and if you play your cards right, your business will experience a large boost to sales over the period. Due to the potential for large sales growth over the period businesses often increase their marketing activities over this period. As a result your activities could be drowned out unless you have the biggest marketing...
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